Case Study


VOX Furniture, UAE

Category : VOX is a European interior design brand that has been steadily strengthening its position as one of the most innovative companies in the furniture sector since 1989. OnFleek handled the UAE counterpart where lifestyle furniture from VOX collection was sold across UAE via e-commerce website.

Challenge : Online conversion was low coupled with lack of brand awareness and lack of digital strategy.

Creative Solution Chartered : OnFleek provided a holistic Brand & Digital Strategic Consultancy followed by a seamless execution that entailed the following –

  • • Synchronization in holistic digital strategy.
  • • Web optimisation.
  • • E-com site health management.
  • • Mobile optimisation.
  • • Lead generation campaigns.

Action Taken: OnFleek undertook several activities –

  • • UX/UI creation.
  • • Media budgets handling.
  • • Creating and fine tuning digital strategy.
  • • Web health management.
  • • Making strategies that tunes-in with CRM.

Insights & Learning : Necessity of independent e-com site for greater optimisation.

Impact : Enhanced market penetration with less budget spent and more ROI.